Integrity Fire Safety rebuilt HubSpot around how they really sell.
The problem
A CRM that did not match the sales process, so the team worked around it.
What we did
Mapped the process first, rebuilt HubSpot, and connected ServiceTrade.
What changed
More pipeline and a higher closure rate, from one trusted system.
25%
pipeline growth
20%
higher closure rate

“They didn’t just configure tools, they built the underlying process first, so the CRM reflected how the business actually sold.”








